Neighbor to Neighbor Program & PAC Committee — Riverside County Democratic Party

Texting Chair

As Texting Chair for the Riverside County Democratic Party's PAC Committee, I helped build and scale the Neighbor to Neighbor program from the ground up — designing monthly action campaigns, training volunteers on the Outreach Circle platform, and creating recurring engagement workflows that kept a distributed network of precinct leaders active and effective. For the 2024 primary GOTV effort, I conceived and co-executed a multi-city texting campaign targeting seven cities across Riverside County, deploying personalized animated content and city-specific voter maps for each locality. The campaign reached 150,638 Democratic voters and drove 53,124 map clicks — a 35.27% engagement rate. In Hemet alone, 76% of voters texted clicked through.

Anyse Smith for Palm Desert City Council

Campaign Manager

As campaign manager for Anyse Smith’s race for Palm Desert City Council I led all aspects of campaign strategy including the creation of custom heatmaps, voter and volunteer outreach plans, policy research and digital engagement.

I created all visual representations of the campaign including the candidate’s logo, main photography and videos, which I filmed, edited and scored. I also led the Social Media effort across multiple platforms.

Mad Moose Music

Branding, Web Design, Development & Digital Outreach

I built the brand and digital presence for Mad Moose Music, a Montreal-based composing duo aiming to break into the Canadian film and television scene. The goal was to create a sleek, cinematic site that would subtly, yet unmistakably, say “We’re Canadian” in the most Canadian way possible. I developed their visual identity, crafted the messaging, and designed a targeted outreach strategy, including a personalized email campaign and a social media plan to introduce their work to a curated list of industry contacts.